the photo above has been shared all over of course it is a parody of the Vybz promoting bleaching or rubbing as we call it here in Jamaica. His marrying of the bleaching concept to the earlier fad of using Blue laundry "Cake Soap" is a smart public relations move by the star in my estimation, that of course may have helped to soften the notion that he was using strictly bleaching creams, that could have avoided any major backlash from the public as hinted before men bleaching was a major no no save and except for certain types of hypermasculine ot thug types who have older bleaching and sometimes wealthy women as "suga mamas' they are easily identifiable they do not work, often are dressed in the latest brand clothing and simply "floss" or show off themselves among the group or crew rivalry. Of note many of them are indeed bisexual and have the suga mamas for financial support. All this intertwined to make the bleaching culture a fascinating study that ought to be taken up by the experts.
here is the man in his own word on the television Jamaica weekend Entertainment show ER where his controversies are questioned. Again he smashed the "gay" link to bleaching in the interview when asked if he thinks men should bleach. He responds that he is not into "men" the word men in Jamaica is interpreted to have some gay references hence it is not used by some dancehall and Rastafarian artists.
Peace and tolerance